Building Loyalty Through Personalized Experiences | Ways to Make Your Clients Feel Special
To commemorate World Smile Day, it’s the perfect time to celebrate your clients! Every single part of your client's eyelash extension treatment is important. From the consultation to the application itself, and then, of course, the final result of your client's lashes - but why not take it one step further? Nowadays, eyelash extensions, or any lash treatment that is, have become a staple in many people’s beauty routines, meaning the competition among lash studios and salons is fierce! As a Lash Technician, ensuring that your clients feel valued and appreciated is paramount to building a loyal customer base and achieving success in the industry. Provide VIP treatment and build loyalty through personalized experiences with our top tips on how to make your clients feel super special! Let’s delve into some effective ways to make your clients feel truly valued at your lash salon.
1. Celebrating World Smile Day
So, what is World Smile Day? Well, the proof is in the pudding! World Smile Day, celebrated on the 6th of October, is a day to promote acts of kindness and encourage peopleto smile and spread joy to others. Not only is this a positive day to celebrate, but it can be a great day for your business too…You could use this occasion as an opportunity to run special promotions or share content that brings a smile to your clients’ faces. Engage with them by creating interactive content, such as polls, quizzes, and giveaways, to keep them involved and connected. It’s also a great way for you to strengthen your personal brand!
2. Personalize Their Experience
Every client has unique needs and preferences when it comes to their lash extensions. Some may prefer a natural look, while others may opt for something more dramatic. Engage in a thorough consultation with each client to understand their desires and expectations. Tailoring the lash application process to their specific requirements not only ensures satisfaction but also makes them feel heard and valued.
3. Remember Client Preferences
It can be super handy to keep a record of your clients’ preferences, past services, and any feedback they’ve provided can go a long way in personalizing their future visits. Whether it be on your online system under their profile, or even just in a notebook - this will ensure that you feel confident when it comes to their appointment, and your client will probably be impressed too! When clients realize that you remember their preferences, it demonstrates attentiveness and genuine care for their satisfaction.
4. Celebrate Special Occasions with Them
Why not offer birthday specials? Consider offering a special discount or a complimentary service to your clients on their birthdays. A small gesture like this can make your clients feel special and appreciated, encouraging them to return to your lash studio for future services. Not only will this encourage them to return, but small gestures like this will turn your regular client base into a loyal one, because what other Lash Tech in your area provides this type of top-notch service?!
5. Acknowledging Milestones
Celebrate your clients’ milestones, whether it’s a wedding, graduation, or a new job, by sending them a congratulatory message or offering a small token of appreciation. Again, you can jot these things down in their client notes, even if it’s just to use as a conversation starter for their next appointment! This personal touch can truly enhance your relationship and build a deeper connection with your clients.
6. Create a Comfortable and Welcoming Environment
The ambiance of your lash salon plays a crucial role in the overall client experience. Your client comes to you to feel pampered, so making sure they’re in a relaxing atmosphere is a MUST. Ensure that your lash studio is clean, organized, and exudes a calming vibe. Soft music, comfortable chairs, and a pleasant aroma can enhance your client’s experience and make them feel pampered and valued.
7. Providing Exceptional Customer Service
First impressions count! Even from the moment a client books in for their appointment, they should have had a positive booking experience, and feel excited for their future treatment. When they step into your lash salon, ensure that they are greeted warmly and attended to promptly. A friendly, professional, and accommodating staff can make clients feel welcomed and valued, contributing to a positive experience at your lash studio.
8. Crafting a Lash Aftercare Bag
A lash aftercare bag is a thoughtful gesture that shows you care about the longevity and quality of your clients’ lash extensions. Include essential items such as lash shampoo, an eyelash shampoo brush, and mascara wands to help them maintain their lashes effectively. You could even include cute chocolates or sweets as an extra special touch! Don’t forget to include a personalized note or an aftercare card with tips on how to use the aftercare products and maintain the lash extensions. Whether you want to retail this to your clients or include it in their treatment price, they’re always great to have on hand, and many of your clients will probably opt for one.
9. Educating on Proper Lash Care
It’s vital that your clients understand the importance of proper lash aftercare. To help your clients keep their lashes looking full and fresh until their lash infill, we recommend providing them with clear instructions on how to use lash shampoo and other products to maintain the quality and longevity of their eyelash extensions. Check out our aftercare blog to learn more!
10. Engage and Connect Through Social Media
A great way to grow your lash business and engage with your followers is to share your client transformations! With permission, share before-and-after photos of your clients’ lash transformations on your social media platforms. Tagging them (if they’re comfortable) and thanking them for choosing your lash salon can make them feel special and appreciated.
In the competitive industry we’re in, making your clients feel valued and appreciated is key to building loyalty and achieving success. From personalizing their experiences and celebrating their milestones, to crafting thoughtful lash aftercare bags and engaging through social media, every gesture counts in making your clients feel special. By implementing these strategies, you can enhance your client relationships, ensuring satisfaction and smiles all around!