How To Grow Your Lash Business In 5 Simple Steps

Our Top 5 Social Media Tips and Tricks

Improve your lash business and take social media by storm - because let’s be honest, that’s the main way to successfully grow your business these days. 

Of course, word of mouth, email marketing, and print advertising are helpful; but advertising your business across social media is the pièce de résistance of the marketing world, if you can get it right that is. That’s where our words of wisdom come into play!

1. Produce Quality Content

Producing quality content is key for building any successful social media page, especially Instagram. Instagram is notoriously known for being the go-to platform that clients visit when they are scoping out who they want to do their lashes. Whether it be Instagram, Facebook, or Twitter, the rule still applies - appealing content results in intrigued potential clients. We LOVE to shoot close-ups of our lash tech’s amazing work to show off the smallest of details. Pssst… Our clip-on phone lens is the perfect tool for that.

On a visual-based platform, you must flaunt your incredible skills to your followers. In turn, this will encourage and entice people to come to you for business (lash clients for daysss). 

Content Ideas:

Stories: Nearly every social media app has a stories feature. Stories are helpful if you want to share news updates, share current promotions or giveaways, and boost any recent posts. It helps to keep your current followers updated and encourages new users to follow you.

Reels: Essentially a short video including entertaining transitions and music - you could speed up a lash session and show your followers what you're really about. It’s a fantastic way to show off your lash skills - let your talent speak for itself!

Highlights: Instagram highlights are great for when you want to save previous stories that might be useful for clients. For example, lash prep instructions, lash aftercare, price lists, and even a collection of images for each treatment you offer. 

Choose a theme: Listen up! Continuity is appealing. Whether it's a color scheme, the use of a specific font, or a strategically designed grid; applying a theme to your lash business accounts will make your account more recognizable and inviting. 

2. TikTok Lives 

In the past few years, TikTok has been one of the fastest-growing social media platforms. You NEED to work on your TikTok presence! Simply posting short videos or propping your phone up whilst doing a lash set and going live can increase your following massively.

Top Tip: Invest in good lighting, this goes for photo and video content. At London Lash, we sell the BEST content creation lights.   

3. Run Giveaways + Offer Discounted Model Prices

Your lash business will boom if you post the occasional giveaway. It’s the perfect way to gain followers and increase exposure if users are required to share or tag other accounts to win. Offering discounting model prices when you want to create a bespoke set of lashes (content galore), is also a great way to gain potential clients. It can be an inexpensive way to promote your business - it’s a win, win!

4. Interact With Other Business Pages and Followers

The simplest way to get your lash page out there is to comment on other lash business pages and reply to your followers under your posts. Leave a positive comment under another lash tech’s post, and share the love! You will most likely gain followers from this as users are bound to click on your page. You can never be too nice!

5. Create a Strong Marketing Strategy 

Creating goals and tracking your KPIs is extremely important if you want your socials to succeed. If you track the number of new clients you have per month, your overall clientele, user engagement, and followers, you will be able to see if you are succeeding in your goals. You won't even need any fancy software to do this! From these stats, you can alter your publishing schedule and content calendar for what's right for you and your business. 

So, what are you waiting for? No time is better than the present - your lash sets are just waiting to be shown to the world!