Black Friday History & FAQs

Every year, as the Black Friday weekend approaches, there's an undeniable feeling of excitement in the air. It's Black Friday season, and the anticipation is real! But have you ever stopped to wonder about the history behind this shopping phenomenon?

Dropping lash extension trays into a cart

The Real Story Behind Black Friday

There are numerous tales about how Black Friday got its name. One of the most popular, albeit a bit dramatic, involves two financiers who tried to manipulate the gold market, leading to a financial crisis. The aftermath supposedly allowed businesses to move from being "in the red" (losing money) to "in the black" (making a profit).

The True Origin of Black Friday

In reality, the term "Black Friday" was first associated with the chaos in Philadelphia that ensued due to the annual Army vs Navy football game held the Saturday after Thanksgiving. The term took its time to gain popularity across the U.S., and even longer to become a global phenomenon.

Fast forward to today, and Black Friday has evolved, especially with the introduction of all things digital. The introduction of Cyber Monday in 2005 extended the shopping spree, turning it into a weekend-long event. Retailers and consumers alike now revel in the chaotic yet exciting shopping atmosphere.

While the history of Black Friday is fascinating, you're probably more interested in how this affects your shopping plans. So, let's dive into some frequently asked questions based on past Black Friday experiences.

Black Friday mini shopping cart

Black Friday FAQs:

Concerned about product shelf life?

If you're thinking of stocking up on eyelash glue, rest assured. Our unopened eyelash extension glue has a shelf life of 6 months from its production date, which is written on the bottom of each of our glue bottles. Given our recent restock for Black Friday, you're good to go! Just ensure you store them properly and purchase only what you'll use within the next 4 months.

Is it Dead Stock?

No! The products we sell in our Black Friday sale are products that are available to buy on our site all through the year. But are all of our liquid products fresh? Yes! As our lash glues are usually heavily discounted during Black Friday, and due to the surge in demand, we ramp up our inventory. Strategically, we time our glue deliveries to be as close as possible to the sale date, ensuring that the products you receive are the freshest they could be! If you want to read more about this, check out our Yes, it's Fresh blog post.

Want to add to an existing order?

Due to the high order volume,our warehouse staff will be unable to merge parcels or add items during this time. But don't worry! Our sale lasts nearly two weeks, so you've got time to think about your purchase, and potentially order again if you’ve missed something vital off your list.

Wispy lash extensions

First-time shopper with us?

Welcome! Here are some top picks to consider:

Booster & Superbonder: A dynamic duo for enhanced lash retention. Booster is used before the lash treatment to enhance bonding, and can also be used on the lash strip to prevent volume lash fans from closing. Superbonder is applied at the end of the treatment as a sealant - it cures the glue and makes the glue bonds more flexible, therefore improving retention. Like the powerhouse it is, it also reduces glue fumes, and as it instantly cures the glue (without shock curing), your clients can immediately get their lashes wet!

Cleanser and Primer: Prep like a pro with these essentials. If your pretreatment is lacking, or if you want to improve your routine, our Cleanser and Primer are great additions. For an extra layer of luxury, try out our dreamy coconut scent!

Mayfair 0.07 Lashes: These bestsellers are perfect for Volume sets up to 5D, as they are super easy to fan! If you’re unsure of which lashes to choose, check out this blog post, where we discuss the differences between each of our lash ranges. 

Flexie Lash Glue: Another bestseller that both us and our customers love! Quick-drying (1 second) and versatile, it works in a wide range of humidity, and has a syrup-like consistency. 

Royal Lash Glue: If you have a super quick placement speed - Royal Bond is for you! This super-strong eyelash glue has a drying speed of 0.5-1 second, and works best in low humidity. Whether you’re creating a Classic lash set or Volume lashes, Royal Bond offers a superior hold. 

Flexie lash glue for lash extensions

Purchase limits?

We have some restrictions to ensure product freshness and availability for all. Hopefully, this doesn’t cause any inconvenience and will instead benefit you! We simply want to make sure that every product you open is fresh, working as it should, and that there’s enough to go around.

Using personal discount codes?

Due to our incredible discounts that are in place during our Black Friday sale, all other discount codes are temporarily disabled during the sale. They'll be back afterward!

Delivery timelines?

We're working round the clock to minimize delays - extra staff working shifts to cover longer hours are just a few things we’re putting into place to ensure speedy delivery all around the world, but of course, there may still be some unforeseen delays. Rest assured, if any issues arise, our team - - will notify you promptly. 

US Specific Deliveries: Our US warehouse will be closed on November 23rd for Thanksgiving. Carriers will also be non-operational on this day, so no deliveries will be sent or received on this day. Aside from that, it’s business as usual!

London lash Warehouse USA

Haven't received a response to your email?

During Black Friday, as you can probably imagine, our team is handling a high volume of queries. We will be extending our hours to be available for any and all questions and queries during the Black Friday sale, but if you have any general inquiries, visit our F&Qs page! If you have a specific inquiry, please reach out via a single platform for a quicker response; whether it be Email (, Instagram (london_lash_usa), or Facebook Messenger (London Lash USA) - all of these come to one central hub, which is looked after by our Customer Care team, so we will get back to you as soon as we can! 

Hoping for bigger discounts later in the sale?

Stock is limited,and we will not be able to restock during the sale. So, if you see something you love, grab it!

Not satisfied with a purchase?

We're here to help! Our goal is to ensure you're happy with your products. Just contact our support team via email, or click on the little chat icon below, and we’ll get back to you as soon as we can. 

Returns Policy?

You are welcome to return anyunwanted and unused items within 14 days as long as they’re in their original packaging. Contact our Customer Care team with your order number and reason for returnfor guidance.

London Lash Hanna in warehouse

Happy Black Friday shopping! Don't forget to share your haul with us on IG stories! 🎉

Any more queries? Visit our F&Qs page!