Preparing Your Lash Business for 2024: Tips on Planning and Setting Goals

As we step into 2024, it's the perfect time for us as Lash Technicians and salon owners to refine our strategies and set our lash businesses on the path to success! Whether you're running a bustling lash studio or are a solo Lash Tech, planning and goal-setting are crucial, and what better time to set these goals than in the new year? So, grab your favorite lash tweezers (just kidding, maybe a notebook instead - you deserve to put the tweezers down for a minute), and let's dive into making your lash business thrive in the new year!

Lash Technicians laughing together

Understanding the Lash Industry in 2024

First things first, let's chat about the current trends in the lash industry. Lash extensions and eyelash enhancements continue to be in high demand, with more clients seeking personalized and high-quality services, so staying ahead of these trends will help you tailor your services and marketing efforts effectively. If you want to stay in the loop so that you can tailor your services to what your clients are craving, check out our 2023 Trend Round-Up and our '6 Tips to Stay On-Trend' blog post for leading advice. 

Setting Realistic and Achievable Goals

  1. Define Your Vision: What do you envision for your lash salon or studio in 2024? Whether it's expanding your client base, introducing new services, or enhancing your skill set, having a clear vision is the first step. Whatever it is, picture it clearly in your mind, and don’t be afraid to dream big!

  1. SMART Goals: Let's get SMART – set Specific, Measurable, Achievable, Relevant, and Time-bound goals. For instance, aim to increase your clientele by 20% by the end of May or introduce two new eyelash extension styles by mid-year.

  1. Never Stop Learning: The lash world is always on the move. As a Lash Technician, you need to keep your skills sharp by learning new techniques and trying out new trends. Maybe it's time for you to attend a new course or workshop? Knowledge is the biggest superpower, particularly when it comes to running a business. 

lash extensions course review

Embracing Social Media and Marketing

Social media has been a game-changer for many of us. Sharing our work on platforms like Instagram and Facebook not only showcases our skills but also connects us with a broader audience. Have you tried any new social media strategies or promotions this year? It's all about finding creative ways to put our work in the spotlight.


  1. Digital Presence: As we have previously mentioned, in today's digital age, having a strong online presence is non-negotiable. So, make sure your platforms are as fabulous as your lash work! Ensure your website is updated, user-friendly, and showcases your work, and you can even sprinkle in keywords like 'lash technician in New York' so that potential clients can find you. 

  1. Get Social Media Savvy: Platforms like Instagram and Facebook are great for showcasing your work. Regular posts, before-and-after photos, and engaging with your audience can significantly boost your visibility and in turn, will help grow your business.

  1. Content Marketing: How about posting Instagram reels or starting a YouTube channel offering tips and insights about lash extensions? This not only positions you as an expert but also helps in attracting a wider audience.


If you want to learn more about how to grow your lash business online, check out our 'How to Grow Your Lash Business in 5 Simple Steps' blog post!

Taking model lash content for social media

Keeping Clients Coming Back

  1. Customer Experience is Key: Make sure that every client leaves your lash studio feeling valued and satisfied. Personalize their experience, and always maintain high standards in your services. If you’re unsure of how to do this, we’ve got you covered with our ‘How to Keep Your Clients Happy’ blog post!

  1. Loyalty Programs: Implement loyalty programs or offer discounts to repeat customers. This is a great way to say “thanks” to your clients, and as a result, encourages clients to return as well as attracts new ones through word-of-mouth.

  1. Feedback is Your Friend: Always listen to what your clients have to say and be ready to tweak your services. This not only shows that you are a professional but also shows that you value their opinions and are committed to providing the best service.

  1. Aftercare Attention: It’s really important that you educate your clients on lash extension aftercare. This not only helps in maintaining the quality of your work but also positions you as a caring and professional Lash Tech who cares about your clients' lash health.

lash shampoo on mascara wand

Go the Extra Mile

  1. Personalize the Lash Experience: This year, how have you personalized the lash experience for your clients? From the initial consultation to the finishing look, make sure that in the coming year, you make each client feel special, as it’s what sets us apart! Maybe start offering a lash style that other Lash Techs in your area aren’t promoting as of yet, or add a few personal touches to your lash room decor so that clients feel comfortable in your space. These little things make a big difference.

  1. Finding a Work-Life Balance: In the hustle and bustle of lash appointments and business management, did you find time for yourself in 2023? Maintaining a healthy work-life balance is crucial, so for 2023, make sure you find time for yourself. Whether it's yoga, reading, or just taking a quiet walk, self-care is essential for us to be our best selves for our clients.

  1. Building a Supportive Community: Lastly, let's talk about the people who've been with us on this journey. Connecting with other Lash Technicians, whether through online forums, local meetups, or lash courses, builds a supportive community. Sharing tips, challenges, and successes with peers can be incredibly uplifting and educational in the new year, especially when business may be slower.

  2. Sell Aftercare Products: It goes without saying that recommending high-quality products is part of providing exceptional service, so why not sell aftercare products from your own salon? Whether it's a lash shampoolash cleansing brush, or mascara wands, ensure that you stock up on the best products and educate your clients on the benefits of these products and how they complement their lash extensions.

community of lash technicians

So, there you have it – now is the time to reflect on the previous year, and orchestrate your business plan for making your lash business shine in 2024! It's all about smart planning, savvy marketing, top-tier service, and never-ending learning. Just remember, every little step you take is a leap towards success, and the key to success is not just about attracting new clients but also about retaining them by providing unparalleled service and expertise. Here's to a thriving and successful 2024 in the lash industry!