London Lash Celebrates Small Business Saturday | Empowering Local Entrepreneurs

If you are a budding lash enthusiast or a savvy business owner, listen up! As we're gearing up for Small Business Saturday, it's the perfect time to chat about the beauty of supporting local businesses, especially in the world of lash artistry. Whether you're a seasoned Lash Technician or just starting out, this day is all about celebrating the passion, creativity, and entrepreneurial spirit that fuels our industry. 

From showcasing your unique skills to connecting with fellow lash lovers, we're here to explore how this special day can be a game-changer for your business. And, of course, we'll sprinkle in some top-notch tips on how to make your lash business shine brighter than ever! So, grab your favorite lash tweezers, pour yourself a cup of coffee, and let's dive into the heart of what makes Small Business Saturday a can't-miss event in the lash community.

London Lash Models

What is Small Business Saturday?

So, what's this day all about? Imagine a day dedicated entirely to supporting local gems like your own lash studio. Small Business Saturday is celebrated right after Thanksgiving, and it's all about encouraging consumers to shop locally and show some love to the small businesses that make our communities unique. Originating in 2010, Small Business Saturday has grown into a powerful campaign that boosts local economies and supports communities - as it should! For Lash Technicians and entrepreneurs like you in the beauty industry, this day represents a unique opportunity to showcase your talents, connect with the community, and grow your business.

Support Your Fellow Lash Techs

In the spirit of Small Business Saturday, it's important to foster a sense of community among Lash Technicians. Why not give a shout-out to your fellow Lash Techs? By supporting each other, whether through social media shoutouts or a lash-tastic collaboration, you’ll be contributing to a thriving, supportive lash community. This camaraderie will not only strengthen individual businesses, but also elevate the industry as a whole!

Lash Technicians celebrating together

Show Appreciation to Your Clients

Your clients are the real MVPs, the heartbeat of your lash business, and Small Business Saturday is the perfect reason for showing them some extra love. Consider offering special promotions, loyalty discounts, or even a small thank-you gift or note to make them feel appreciated. It's all about making them feel as special as they make you feel for choosing your service. Simple things like this can leave a lasting impression and turn a regular client into a loyal advocate for your business.

Take Your Small Business to a Not-so-Small One

Get down to business - literally, to grow your lash empire, you've got to amp up your marketing game. It’s key that you utilize social media platforms to showcase your stunning lash transformations with some behind-the-scenes of your work, you could also share client testimonials. And hey, why not throw in a special Small Business Saturday offer to get the buzz going? Email marketing can also be a powerful tool. Remember, it's not just about attracting new faces; it's also important to make sure that you keep your lovely regulars coming back. So, how about a little email love? A newsletter with your latest offers or lash care tips can go a long way!

Lash Tech holding a lash glue airtight container

Quick Marketing Tips:

  1. Leverage Social Media Platforms: Social media is a powerful tool, and platforms like InstagramFacebook, and TikTok are ideal for showcasing your work. Post before-and-after photos, time-lapse videos of the lash application process, and client testimonials, and use relevant hashtags (#Lashtech, #Lashextensions, #Smallbusinesssaturday) to increase your visibility. Regularly engaging with your followers through comments and direct messages can also help build a loyal community.

  1. Collaborate with Influencers: Partner with local influencers or beauty bloggers for wider exposure. An influencer with a substantial following can introduce your services to a broader audience. Why not offer them a free lash session in exchange for a review or a shoutout on their social media channels?

  1. Email Marketing: Many Lash Techs don’t think about this, but by building an email list of your clients, you can send out regular newsletters. These could include updates about your services, special offers, and useful tips about lash care. For Small Business Saturday, you could even create a special campaign highlighting exclusive deals or packages. Personalized emails on birthdays or anniversaries can also make your clients feel special and encourage repeat visits.

    Lash Tech performing pretreatment on model
  1. Utilize Google My Business: Make sure your business is listed on Google My Business - it’s super important! By doing this, you will increase your visibility in local search results, making it easier for potential clients to find you. It’s even better if you can encourage satisfied clients to leave positive reviews on your Google listing to enhance your reputation.

  1. Offer Referral Discounts: Implement a referral program where existing clients get a discount or a free service for referring new clients. Word-of-mouth is a powerful marketing tool, and personal recommendations from satisfied clients can significantly boost your business.

  1. Offer Small Business Saturday Discounts: Now is the perfect time to entice first-time clients by offering a Small Business Saturday promotion! Not only will this get new clients through your salon door, but you’ll be paving the way for a loyal clientele, especially if you have a loyalty programme running. 

Client lash reviews
  1. Partner with Local Businesses: Why not collaborate with nearby businesses such as hair and beauty salons or spas? You can offer their clients a special discount and vice versa. This cross-promotion is beneficial for all small businesses involved and helps you tap into a wider customer base.

  1. Create Engaging Online Content: Develop engaging content like 'How-to' videos, 'Day in the Life of a Lash Tech', or Q&A sessions about lash care. This type of content can be shared across various platforms and helps in building a connection with your audience if you want to learn more about how to create high-quality content that will boost your business, check out our ‘Mastering Lash Photography’ blog post to learn all of the tips & tricks for capturing stunning lash photos for social media.

Taking content for lash business

London Lash: Supporting Small Businesses

We understand the challenges and rewards of running a small lash business, and we're all about supporting you, the fabulous Lash Technicians who have gotten us where we are! After all, London Lash started as a small business, founded by the incredible Hanna Putjato, who had an ambitious dream to help fellow Lash Techs around the world. 

From top-notch lash supplies to tips and tricks to keep your skills sharp, we've got everything you need. Our range of high-quality products are designed to empower lash professionals to deliver the best services to their clients. From premium lash extensions to innovative application tools, we provide everything a Lash Tech needs to succeed! Not only that, but we regularly run promotions so that you can get a bang for your buck (have you not seen our unrivalled Black Friday deals?). Since you’re already reading this blog, you’ll know that we offer educational resources to help Lash Technicians refine their skills and stay ahead of industry trends. Our blogs feature tips on everything from lash application techniques to business advice, helping you to continuously grow and improve your business.

London Lash founder Hanna Putjato

How London Lash Deals Can Help Grow Your Business

While Small Business Saturday is a key date, don't overlook the Black Friday discounts that are running right now! It's like the pre-party for Small Business Saturday. This can be a golden opportunity to stock up on supplies and invest in your business! At London Lash, we offer exclusive Black Friday deals that allow you to purchase high-quality products at a fraction of the price. This is your chance to stock up on all the lash goodies you need. Grab those deals, and maybe try out something new and exciting for your lash studio. The savings you make on Black Friday could even be reinvested into other areas of your business, like marketing or staff training, helping you to grow and expand. It's all about investing in your business and giving your clients the best of the best.

London Lash supplies for lash technicians

So there you have it! Small Business Saturday is more than just a day; it's a celebration of the passion, dedication, and hard work of small business owners like you! With a sprinkle of marketing savvy, a dash of community spirit, and a whole lot of lash love, we can make this Small Business Saturday one for the books. Let's show the world the power of small businesses and the magic they bring to the beauty industry. Just remember, every big business started as a small one, and with the right approach, your small business can achieve great things!