How to Make Your Beauty Business More Sustainable

Sustainability in Business: Why & How

Packaging and single-use products are important considerations for beauty businesses looking to reduce waste. From the lash trays we purchase to the applicators we use during treatments, small changes can help us make more thoughtful choices.

For those who have followed us for a long time, you’re likely aware of our work to reduce unnecessary packaging and offer alternatives to some disposable tools. Here’s a look at those changes and how reusable brush handles can fit into your lash business.

What Have We Changed?

1. Lash packaging: We’ve redesigned packaging within our lash range, including removing magnets and spot UV finishes from our main collection boxes to make recycling simpler. Check the packaging and your local recycling guidance for disposal instructions. You can read more about our packaging changes in our Earth Day article.

2. Glass bottles: We’ve introduced glass packaging for products within our lash preparation range, reducing the use of plastic bottles in those products. Packaging requirements vary, so check each item’s disposal instructions.

3. Shipping materials: Changes to our shipping packaging have included paper-based protection and starch-based packing chips in place of some conventional plastic alternatives. Follow the disposal guidance supplied with your delivery.

4. Reusable brush handles: Our metal-handled applicators allow you to replace the disposable brush head while retaining the handle. This reduces the amount of material discarded compared with replacing an entire applicator after every use.

5. Delivery initiatives: We’ve also published information about our delivery-related carbon-offsetting initiative. Read our delivery initiative article for details of the approach described there.

How Do Our Reusable Brush Handles Work?

Our lash accessories range includes reusable handles designed to work with compatible disposable brush heads. There are different handle and head types, so check compatibility before ordering.

After use, remove and discard the single-use head according to the product instructions and your salon’s hygiene procedures. Prepare the reusable handle for its next use following the manufacturer’s cleaning instructions.

Introducing Reusable Handles to Clients

Reusable handles can also be an option for clients who want a personal lash brush for home use. Rather than supplying a complete new wand at each appointment, you can offer a compatible replacement head when needed.

Explain which parts are reusable, which are disposable, and how to care for the handle. Clients should keep their brush for personal use and replace the head according to the product instructions.

Cleaning and Storing the Handles

Remove the disposable head before cleaning the handle. Follow the handle manufacturer’s instructions and the requirements of your salon’s hygiene routine. Do not assume that every finish or component is compatible with the same chemicals or heat treatments used for your lash tweezers.

For home care, follow the supplied cleaning directions. If a cleanser is recommended, use a suitable product as directed, such as a compatible foaming lash cleanser. Home cleaning instructions should not be treated as a substitute for the between-client procedures required in a salon.

Allow handles to dry thoroughly before storage. Where the handle has a hollow opening, follow the drying instructions so liquid does not remain trapped inside.

Reducing waste doesn’t require changing everything at once. Reviewing packaging, ordering thoughtfully, and replacing suitable disposable tools with reusable alternatives can all form part of a practical approach—while keeping product performance and salon hygiene at the center of your decisions.