Must-Have Apps for Lash Technicians That Can Help Elevate Your Business

Being a Lash Technician can sometimes be tasking - keeping an eye on dm’s, managing bookings, posting on your socials, the list goes on. Keeping on top of this and staying ahead of the curve is not just about mastering the art of eyelash extensions, it's also about harnessing the power of technology. Why not? We all need a helping hand once in a while! As a Lash Tech, you're not just an artist, you also need to be a savvy businessperson. To help you thrive in this dynamic industry, we've compiled a list of must-have apps that are essential for every Lash Technician. These apps will not only streamline your business, but also enhance your content marketing plan, making your services irresistible to clients.

Taking social media content

1. Get Your Finances in Check

As a Lash Technician, keeping track of your finances is crucial. Apps that can help with your finances, such as QuickBooks, can simplify this task. These apps can help you to monitor your income and expenses, ensuring that your lash business remains financially healthy. This tool is indispensable for those who want to focus more on lash extensions and less on number crunching.

2. Booking Made Easy

In today's fast-paced world, convenience is key. By implementing an online booking system, you can attract clients who prefer to book online, or ones who don’t have time for a back and forth conversation - and this goes for you as well! As you’re busy lashing and promoting your business, you may not have time to go through all of your dm’s. Online booking systems such as Fresha and Vagaro allow your clients to book appointments automatically. These platforms not only offer convenience to your clients, but also help you manage your schedule effectively, ensuring you never miss a beat.

lash extensions consultation

3. Organize Your Clients

It can be difficult to juggle clients, especially during peak seasons. Apps such as Lash Dash can basically act as your personal assistant! Organization apps like this one allow you to store client information, record appointments, and even include a customizable waiver for your clients to sign. It's a one-stop solution for managing your client interactions efficiently, and not to mention it’s great for the environment if you were previously printing out all of your consultation forms. Every little helps!

4. Schedule Your Content

Consistency is key in content planning, and when you’re self-employed, it can be hard to post content across multiple platforms unless you sit down and schedule your posts in bulk. Apps like PreviewPlann, and UNUM can help you schedule your content effectively. These tools are fantastic for Lash Techs who want to maintain a consistent and engaging online presence and build up their personal brand with each post.

Macro lens for social media content

5. Get Creative With Your Content

One of the most effective ways you can promote your business is via online platforms, which is why content planning and digital marketing apps like Canva are a game-changer. You’ve probably heard of Canva as it’s become the next best thing since Photoshop, but there are tons of other apps out there that are similar too. These creative apps offer user-friendly templates for both online and print marketing assets. So, whether you're crafting Instagram posts or designing flyers for your lash studio, using an app like Canva can help make content creation a breeze. At the end of the day, you need to promote your lash business to both attract and retain clients, so using these types of apps are essential if you want to elevate your brand's visual appeal.

Engaging Instagram Stories

It’s not always just about your main feed, platforms like Instagram offer a multitude of ways that you can post and display your content such as stories, reels, and highlights. As we have already discussed, Instagram is a crucial platform for Lash Technicians, as it provides an excellent opportunity to showcase your incredible work. To make your stories stand out, you can use apps such as Canva Stories and Unfold. These tools offer templates and design options that were created for Instagram stories, but can also be utilized for your main feed and enhance your content marketing plan. 

Mistakes that lash techs make on Instagram

6. Photo Editing

Sometimes, your clients may request a bit of photo magic – whether it's smoothing skin, brightening an image, or making their eyes pop. Apps like Facetune and Adobe Photoshop Express will become your go-to tools; of course there are various photo editing apps as you might be aware, but we particularly love these ones! They help you refine your photos and showcase your eyelash extensions looking their best.

7. Video Editing

In the world of social media, video content is king - reels and videos are always super popular among lash clients and Lash Techs alike! Video editing apps like InShot allow you to stitch videos together, add text, apply filters, and much more. If you want to create before-and-after videos of your lash extensions, tutorials, or promotional content, then you need to download an app like this one!

8. Manage Tasks Like a Pro

Last but not least, task management apps like Trello are lash life savers for when you just need to get stuff done! Whether it's planning your content marketing strategy or organizing daily tasks, apps like Trello can help you keep everything in check, which is essential for Lash Technicians who juggle multiple roles in their business.

Isolating lashes with lash tweezers

So, there you have it! These apps are like your secret weapons in the battlefield that is beauty and aesthetics. They're not just about making life easier (which they totally do, by the way); they're about giving you and your lash business that extra helping hand. By weaving these apps into your daily hustle, you're not just upping your game; you're creating an unforgettable and stress-free experience for your clients. As the saying goes, work smarter, not harder!